The sleep aids category is expected to see solid growth over the forecast period driven by a combination of a growing appreciation of the role of sleep in a healthy lifestyle and the increasing incidence of sleep related problems related to hectic, stressful modern lifestyles, the ubiquity of screens, and the blurring of the lines between work and social lives. Canada’s ageing population will also support growth as elderly demographics typically experience more sleeping issues than their younger counterparts due to the ageing process.
Vitamins and dietary supplements players are expected to maintain their role as key players in the sleep aids category by offering sleep aids featuring natural ingredients and formulations. Vitamins and dietary supplements players maintain strong portfolios of sleep aids with multiple versions and formats.
E-commerce has developed into a standard channel for sleep aids since the COVID-19 crisis, as Canadians have become more comfortable with making online purchases and retailers have invested in e-commerce platforms and omnichannel capabilities. For example, Shoppers Drug Mart, a national pharmacy chain, offers an extensive selection of sleep aids through its e-commerce platform, including its own Life brand LB Sleep Aid XSTR Fast Gels.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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