Sleep aids is predicted to see further healthy retail volume and current value growth in Brazil during the forecast period, as consumers look to address sleep difficulties, although rates of growth are expected to see a gradual slowdown. As more consumers recognise the impact of sleep habits on overall wellness, and elevate the prioritisation of sleep health in their everyday routine, it is possible that more people will incorporate technology to better understand (and manage) their sleep patterns and display interest in other sleep-related product developments.
Many sleep aids brands were able to take advantage of the melatonin boom, as seen through the success of the Vicks PureZzzs line, and Seakalm, amongst consumers. However, more research has emerged about the adverse effects of melatonin use, such as long-term dependency, dosage risks, drowsiness, nausea, and potential links to Alzheimer’s disease.
As consumers increasingly prioritise a healthier lifestyle, there is a growing tendency to address the root causes of sleep problems, rather than relying on palliative solutions, as commonly associated with OTC sleep aids. The trend towards digitalisation and a preference for natural ingredients are anticipated to fuel growth in the coming years.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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