Sleep aids is expected to decline in value and volume terms over the forecast period. The category is set to see a scaling back of demand after the significant growth and development seen during the pandemic.
The growing usage of digital devices is also expected to continue supporting a rise in sleep disorders in Italy, as consumers spend an increasing amount of time in front of televisions, smartphones, laptops and tablets. This is a particular issue when used just before trying to fall asleep as the blue light emitted by digital devices can impact sleep quality.
Innovation is expected to remain important in sleep aids in Italy as the category becomes increasingly competitive. After the successful launches seen in the review period, including leading brand ZzzQuil Natura, the offer of sleep aids is expected to continue expanding in the forecast period.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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