Sleep aids represent an underdeveloped market in the Philippines, and as such, offer significant growth potential. One of the primary factors driving demand are the increasingly hectic lifestyles of local consumers, and this situation is unlikely to change significantly in the near future.
During the forecast period, innovation in sleep aids is expected to centre on new delivery formats, with leading brands focusing their marketing campaigns on these advancements. Currently, most OTC sleep aids in the Philippines are available in capsule form, a format widely accepted and familiar to consumers.
Sleep aids and sleep education have gained substantial traction online, with players increasingly utilising social media to reach consumers. Major brands have established active social media accounts and collaborated with prominent celebrities such as Heart Evangelista, Mimiyuh, and influencers like Rei Germar, who boast millions of followers.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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