The market for sleep aids in Taiwan is set to see modest growth in value sales (at constant 2024 prices) over the forecast period, driven largely by the country’s rapidly ageing population, which is more prone to sleep disorders. Older adults often face declining melatonin levels - a hormone crucial for regulating sleep cycles - making it harder to fall and stay asleep.
The sleep aids market in Taiwan faces strong competition from established alternative remedies. Traditional Chinese Medicine (TCM) practitioners frequently recommend herbal remedies to promote sleep, contributing to the growing popularity of herbal and traditional sleep aids.
Sleep aids producers in Taiwan will continue to increase investment in online marketing activities over the forecast period, with social media platforms expected to remain a focal point in this regard. More companies are also likely to try to create additional promotional opportunities by teaming up with manufacturers of wearable electronics and operators of mobile apps that are used for sleep tracking purposes.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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