Sleep aids is expected to continue to display stable, moderate growth over the forecast period, driven by rising stress levels and an ageing population, combined with some consumers incorporating herbal/traditional sleep aids as part of an overall preventive health approach. With that said, the market will remain constrained by a number of factors, including consumers suffering from chronic anxiety and severe insomnia opting for prescription solutions, while others are increasingly choosing preventive health measures, particularly for less severe issues.
While e-commerce will be important for the future growth of sleep aids, as it will for other OTC consumer health categories, it will be for different reasons than for categories such as dermatologicals and digestive remedies. E=commerce sales for these latter categories are primarily driven by stigma and the perception that they are embarrassing to purchase.
The future of consumers’ approach to sleep issues is likely to revolve around an increasing shift towards preventive health solutions and digital products. While this could continue to limit sales of OTC sleep aids, it will also create opportunities to target those consumers who use health apps and preventive solutions.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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