Growing awareness of the importance of getting sufficient sleep is expected to sustain the demand for sleep aids over the forecast period. Healthy living and a growing focus on wellbeing will continue to rise among Bulgarian consumers, albeit at a slower pace than in other European countries.
An increasing number of Bulgarian consumers are turning to more natural products, and sleep aids are no exception. With an increasing focus on holistic wellbeing and a preference for minimalistic, natural solutions, consumers are gravitating towards products that harness the power of herbal extracts, adaptogens, and other plant-based compounds known for their sleep-promoting properties.
Traditional pharmacies have been gradually losing value share to e-commerce in sleep aids and this trend is expected to continue over the forecast period. The convenience and competitive pricing offered by online retailers is attractive to consumers located in large urban areas, as well as price-sensitive shoppers that continue to struggle with inflationary pressures.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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