The number of local consumers suffering from sleep disorders and experiencing anxiety and stress is expected to continue to grow over the forecast period. However, rising competition from prescriptions and other OTC categories is expected to slow demand for sleep aids over the early part of the forecast period, before retail volume sales begin to regain some momentum.
Despite vitamins and dietary supplements, specifically CBD, posing a significant challenge to sleep aids over the forecast period, an increasing number of consumers are choosing options outside of the consumer health space to support their sleep. As part of the health and wellness trend, where the concept Ayurveda (natural and holistic approach to physical and mental health) is gaining popularity, there has been substantial innovation, such as candles, bath salts, oils, and sprays to help consumers fall asleep easily.
With the impact of inflation and the cost-of-living crisis expected to start easing, the number of consumers experiencing high levels of anxiety, stress and sleep deprivation will soften. Therefore, the mollifying of this key category’s growth driver from recent years is expected to result in OTC sleep aids experiencing weaker growth in 2024 and 2025 compared to later in the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!