E-commerce sales of sleep aids are expected to see continued growth over the forecast period, taking share from traditional retail channels. In Denmark, all non-prescription sleep aids are natural products, meaning they face fewer regulatory restrictions on online sales compared to other OTC products.
A rising number of Danish consumers are turning to alternative methods outside of traditional consumer health products to improve their sleep. Apps offering sleep stories, relaxing music, soundscapes, and guided meditation are gaining popularity, along with a range of products such as sprays, oils, and candles designed to help consumers relax before bedtime.
While melatonin is expected to remain prescription-only in Denmark in the short term, there is the possibility that Danish authorities may revisit this regulation in the long term. Currently, melatonin products can be legally purchased from other EU countries, and many Danish companies feel that the inability to sell melatonin OTC creates unfair competition.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!