Insomnia is set to continue increasing across the forecast period, impacted by factors including rising stress, anxiety and technology. Insomnia is increasingly an issue due to the distraction of technology, as many consumers go to bed late after spending many hours using their various consumer electronics devices.
Sleep aids is expected to see strong retail volume and value growth over the forecast period; however, no switches are anticipated, thereby limiting the growth potential of OTC sleep aids. However, while the health and wellness trend is set to drive growth in herbal products, it will also lead consumers to increasingly migrate away from Rx products and towards OTC versions.
Sales of sleep aids are expected to be increasingly driven by the further development of e-commerce. This is particularly the case from e-commerce sites developed by pharmacy retailers, including dermoezcanem.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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