The market for sleep aids in the Netherlands is poised for healthy growth in constant value terms (2024 prices) over the forecast period, driven by a rising demand for products that address insomnia and stress-related sleep issues. A study conducted by CBS in 2023 revealed that more than 40% of Dutch adults experience symptoms of insomnia, underscoring the growing concern around sleep health in the Netherlands.
Dutch consumers prioritise safety and natural ingredients when selecting sleep aids. This preference for herbal or plant-based options will drive manufacturers to develop more products featuring lesser-known but effective natural ingredients aimed at promoting relaxation and improving sleep quality.
The sleep aids market is expected to become increasingly competitive in the coming years. Dutch consumers have traditionally favoured well-established brands, believing them to be more effective.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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