Although Chinese consumers are increasingly adopting a more scientific and objective understanding of insomnia, concerns persist about the use of strictly defined medications for treatment. These concerns are largely driven by widespread awareness of the potential for drug dependency, which has led some consumers to reject certain ingredients, such as melatonin, due to fears of addiction.
Driven by the combined influence of evolving online channels and brand initiatives, the penetration rate of retail e-commerce is expected to increase in sleep aids in China, mirroring the trend observed in other OTC categories. On the one hand, e-commerce platforms continue to actively enhance their presence in the OTC space, introducing services such as online issuance of prescriptions, online insurance for purchasing medications, and even delivery platforms offering pharmaceutical services.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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