Sleep aids is projected to see steady and stable growth in retail volume and value terms (at constant 2023 prices) over the forecast period. With Austrians leading increasingly hectic and stressful lives this is leading to a widespread incidence of sleep disorders.
With growing demand for green and natural products overall, it is to be expected that herbal/traditional sleep aids will continue to dominate category sales over the forecast period. Leading manufacturers and brands such as Passedan from Schwabe Austria and Baldrian Sanova from Sanova Pharma GesmbH are therefore expected to remain among the most dynamic and most popular brands.
The growing selection of dietary supplements promoting calming, relaxing and even good sleep, such as St John’s wort and chamomile could pose growing competition to sleep aids over the forecast period. However, with new products continuing to enter sleep aids, including different formats such as gummies or sprays (eg Melatonin Einschlaf-Spray (Dr Theiss, Canea)), this could make the category more appealing and thereby provide it with a competitive advantage.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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