Sleep aids in New Zealand is set to maintain growth in both retail volume and current value terms in the forecast period. Factors such as the high cost of living and busy lives are leading to stress and anxiety, which can affect sleep quantity and quality.
As in many other OTC categories, the competitive landscape for sleep aids is not expected to undergo significant changes in the foreseeable future. Sleep Drops dominates, as it offers a wide range of products catering to specific needs and ages, including Sleep Drops for children, teenagers, men over the age of 45, and women experiencing menopause.
In 2019, melatonin was recategorised as a prescription medicine in New Zealand, and the number of people prescribed melatonin for sleep problems has more than doubled in the past four years. Increasing awareness of the importance of sleep – up to one in seven New Zealanders are believed to suffer from chronic insomnia, which is linked to higher risk of heart attacks, strokes, high blood pressure, diabetes, obesity, anxiety, stress, and dementia – is seeing more New Zealanders seek medical help for sleep issues rather than simply trying OTC supplements.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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