A growing number of Swedish consumers are already turning to alternative methods outside of the consumer health space to help improve their sleep. Consumers will make use of the growing number of smartphone apps available which provide consumers with sleep stories, relaxing music, soundscapes and guided meditation as well as the wide range of sprays, oils, candles, etc.
Melatonin is expected to increase in popularity over the forecast period as the number of products broadens and consumers become more aware of the potential benefits of Melatonin. Products containing melatonin in Sweden are mainly indicated for use by those suffering jetlag, notably people crossing more than two time zones.
E-commerce sales of sleep aids is expected to see continued growth over the forecast period taking retail value share from most other channels. Sleep aids are widely available from online pharmacies in Sweden, and other online retailers of vitamins and dietary supplements, giving consumers a wide choice of products and a convenient way to buy these products.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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