Sleep aids performed fairly well over the review period, with the category expected to record higher retail volume and value growth (at constant 2023 prices) over the forecast period. Due to the anticipated economic slowdown in Vietnam’s economy and the psychological impact of the high rate of inflation, elevated levels of stress, anxiety and insomnia are expected to remain an issue for the foreseeable future.
Over the forecast period, with the influence of modern lifestyles and the post-pandemic impact, increasing numbers of Vietnamese consumers are likely to suffer from sleep disorders. In addition, with the development of technology, their constant exposure to digital devices such as smartphones, televisions, laptops or computers, can easily disrupt the body’s circadian rhythms by overstimulating the brain before bedtime.
Over the forecast period, sleep aids is likely to face challenges from alternative solutions. The category will be challenged by the rising trend among local consumers who find other ways to create good-quality sleep outside of the Rx and OTC sleep aids landscape.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!