Sleep aids is predicted to see further healthy retail current value growth in Vietnam during the forecast period, as consumers look to ensure they get sufficient good quality sleep; although rates of growth are expected to see a gradual slowdown over the course of the forecast period. More consumers are likely to recognise the impact of sleep habits on overall wellness, and elevate the prioritisation of sleep health in their everyday routine.
In the coming years, herbal/traditional products are expected to become more popular, and this is also likely to be evident in sleep aids. Vietnamese consumers increasingly favour herbal remedies over chemically-based prescription and OTC sleep aids, as they consider them to be natural, milder, safer, and less prone to dependence.
Over the forecast period, Vietnamese consumers are likely to be increasingly concerned about the potential long-term health effects of using sleep aids on a regular basis. As people prioritise a healthier lifestyle, there is a growing tendency to address the underlying causes of sleep problems instead of relying on temporary solutions such as OTC sleep aids.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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