Over the forecast period, toilet care’s growth is likely to be driven by in-cistern devices, while rim blocks and toilet liquids/foam will present lower performance results. Thus, premium product launches featuring new fragrances or higher disinfection power will continue to drive up price increases in Brazil, which is a growth opportunity for toilet care players.
In light of consumers' growing concerns over health issues, many are likely to change preferences and purchase choices to avoid harmful products as part of their cleaning routines. As an example, chlorine is used in many formulations of toilet care liquids, which can then react with other products, leading to harmful chemical reactions to consumers' respiratory systems.
In 2023, the improving economic landscape in Brazil contributed to less inflationary pressure, providing consumers with a more stable and predictable financial environment. Mid- and high-income consumers are now more inclined to invest in green cleaning products that align with their values, which is a growth driver for sustainable toilet care in the Brazilian market.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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