Toilet care is set to record steady although slowing retail volume growth in the forecast period to 2028, accompanied by more significant current value growth. All types of toilet care products are expected to experience increased demand, with toilet liquids/foam predicted to continue to record the strongest overall performance, due to its greater affordability compared with in-cistern devices, although growth in this category is not expected to be too far behind.
Grocery retailers such as hypermarkets, supermarkets, and small local grocers accounted for the highest share of value sales in toilet care in 2023, and this is expected to remain the situation in the forecast period. Although e-commerce saw a significant rise in its distribution share during the pandemic, this has since been declining, although not to the pre-pandemic level.
Millennials represents an economic force in Mexico that is important to address, since it is a large consumer group. Many of their purchasing decisions are influenced by social networks such as TikTok and YouTube, amongst others.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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