Toilet care still has plenty of room for growth but players will need to invest in educating consumers about the benefits of using their products over other alternatives. Many people still using laundry detergents, multi-purpose cleaners or bleach to clean their toilets and therefore there is potential for players to convince consumers that they would be better off using toilet care instead.
Toilet care in Peru is largely focused on traditional aromas where sea breeze and lavender are the most commonly found options in retailers, with other fragrances including lemon or even odourless (neutral). This could present opportunities for brands when it comes to positioning their products, since there is seen to be strong potential in extending the range of fragrances on offer, with this already proving successful in laundry care and air care.
The Peruvian government announced in the second half of 2023 that the country had entered a period of recession, which will likely have a big impact on consumer consumption habits. This could serve as an opportunity for economy brands and private label to pick up share in toilet care.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!