Sales of in-cistern devices have grown in the past few years, and are expected to continue to do so in the forecast period. Sales are being driven by Chinese consumers’ emerging demand for greater convenience and hygiene, since the in-cistern format not only offers fresh scents and cleaned surfaces, but can also be used to avoid the extra hassle of hands-on cleaning.
In line with Chinese consumers’ growing preference for all-in-one solutions, toilet liquids and foam – that is, dedicated toilet cleaning and disinfecting products that require manual operations – are facing increasing competition from adjacent categories in surface care. Multifunctional and versatile surface care and bathroom cleaner products launched by leading brands, including Mr Muscle and Dettol, are rising to prominence as they can be used on multiple surfaces in the bathroom, as well as in other home spaces, including the kitchen and the bedroom.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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