Toilet care is expected to see ongoing solid growth in both value and volume terms over the forecast period, with ongoing urbanisation remaining a major factor behind this positive trend. The Indonesian government's backing of improved toilet sanitation also plays a crucial role in shaping this trajectory.
Toilet liquids/foam is projected to remain the preferred choice in toilet care for the foreseeable future, predominantly driven by consumer familiarity and its cost-effective pricing. This preference is not just about tradition or economics, but also about practicality.
Modern grocery retailers are projected to maintain their leading positions in distributing toilet care products in the upcoming years. The notable distribution share of this channel can be attributed to the extensive product variety showcased in supermarkets and hypermarkets, coupled with the fact these items primarily cater to middle- to higher-income consumers residing in urban settings.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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