During the pandemic, penetration of toilet care in Chilean households increased considerably, with consumers focused on cleaning and disinfecting more frequently than usual. However, the significant increase in prices during 2022 and 2023 reversed this trend, with many consumers avoiding the purchase of in-cistern devices and ITBs in an attempt to save money.
Rim blocks is expected to maintain its leadership of toilet care in value sales terms over the forecast period. Modern alternatives such as gel disks that allow consumers to avoid having direct contact with the toilet bowl are expected to drive demand.
Compared to other home care categories, the penetration of private label within toilet care is still low, albeit rising, as leading retailers focus on products that are used more frequently, such as surface care or bleach. Within toilet care, private label options are mainly available as in-cistern devices, with retailers such as Lider and Jumbo offering only several options.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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