Toilet care will register dynamic growth over the forecast period in constant value (2023 prices) terms. This will be driven by rapid urbanisation and rising levels of disposable income, which will lead to improvements in standards of sanitation.
Toilet liquids/foam will continue to account for the highest proportion of overall retail value sales of toilet care over the forecast period, as well as seeing continued growth. The popularity of toilet liquids is attributable to their relatively low unit prices and strong familiarity among consumers.
One potential threat to the further expansion of toilet care products in Morocco is the widespread use of squat toilets, especially in rural areas. This will hamper growth of ITBs and in-cistern devices, which are designed for Western-style toilets.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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