Local consumers tend to prefer multipurpose cleaners over task-specific cleaners. This is mainly for cost-saving reasons, and has become ever more important as consumers are having to spend extra on groceries and food amidst inflation.
Consumers battled diminishing incomes and high living costs in 2023, and they are likely to tighten their belts and continue to be careful with their spending in 2024 and beyond. The shift in consumers’ buying behaviour, towards favouring value brands, is expected to continue to lead to a growing preference for value deals.
The share of private label remained low in toilet care in 2023. However, there may be opportunities for growth in the forecast period, as private label products offer consumers alternatives with competitive prices, which will be important due to rising living costs.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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