Lower purchasing power will limit the consumption and growth of toilet care products over the forecast period. A large number of Ecuadorians have become much more reluctant to use products that are unnecessary or that represent an extra expense.
In a product area characterised by little brand distinction and shelf space, the launch of Pato Discos Activos by SC Johnson could drive sales of the entire category. The brand has a modern image, a pleasant fragrance and claims to prevent limescale build-up in toilet cisterns.
Toilet care products cater to a wide demographic, from households to businesses, therefore affordability is key for growth over the forecast period. Maintaining accessible price points ensures that a broad spectrum of consumers, irrespective of their income levels, can afford and continue to purchase these products.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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