In India in 2023, per capita sales of toilet care products were still far lower than in other Asia Pacific and developing/emerging countries; this leaves a great deal of opportunity for retail volume and current value growth in the forecast years. As understanding of the need for improved sanitation continues to grow, sales of products such as toilet liquids/foam will also rise, due to the need for frequent cleaning.
Consumers in India are becoming increasingly conscious of and sensitive about chemical-based products, and the environmental impact of their lifestyle choices. They are therefore moving towards products that are eco-friendly, natural, and sustainably produced.
Small local grocers remained the dominant retail channel in toilet care in 2023, and is expected to remain prominent even in the forecast period. However, the growing emphasis on affordability and convenience has spurred many Indian consumers towards e-commerce and quick commerce platforms such as Amazon, Zepto, and Blinkit.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Toilet Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!