Ongoing demographic and social trends, especially population growth, the rising number of households and urbanisation, are set to drive strong growth in retail volume and value (constant 2023 prices) sales for toilet care over the forecast period. As consumers continue to prioritise hygiene and cleanliness, they can be expected to increase their demand for specialised toilet care products.
Improved living conditions and standards are poised to expand the demand for toilet care products, despite the economic challenges brought about by the COVID-19 pandemic and late review period hikes in the rate of inflation. Notably, there has been a general improvement in standards of living, primarily fuelled by increased disposable incomes among middle-class households and the urbanisation trend.
The introduction of toilet cleaners with disinfectant properties, coupled with heightened awareness of hygiene in the wake of the COVID-19 pandemic, is predicted to see a notable increase in demand among more affluent consumers. TV advertisements are playing a pivotal role in educating consumers about the efficacy of these cleaning products; fostering a culture of improved hygiene standards across the country.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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