After years of continuous growth, most prominently at the height of the COVID-19 crisis, the toilet care category is set to register a less dynamic performance and move towards stabilisation during the forecast period, as the market tends towards maturity. In-cistern devices and rim liquids are set to decline in both volume and value over the forecast period.
Continued demand in the overall category will be supported by consumer hygiene consciousness, which is set to remain elevated due to the enduring effect of the COVID-19 crisis. Consumers are set to continue to invest in keeping their toilets clean and with agreeable fragrances during the forecast period.
Rim blocks is set to see the private label segment provide brands with ever stronger competition in the forecast period, as retailers are attracted by the category's popularity. However, a big difference in price and an improved offer in terms of variety of scents and durability/efficacy will be needed for the strong expansion of private label in the rim blocks category.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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