Toilet care is expected to show flat value growth and declining volume over the forecast period. This is the result of consumers turning to multi-functional and multi-surface cleaning products, viewed as more convenient while offering time-saving properties for busy consumers who value effectiveness and efficiency.
Toilet liquids/foam will likely remain the largest category of toilet care over the forecast period, with these products being considered largely effective and convenient to use, as well as being more affordable than other types of toilet care. In order to win value share within this category, players are likely to focus on the germicidal and virucidal qualities of their products while at the same time increasingly promoting their sustainability claims.
Smart toilets, bidet attachments, and bidet seats are expected to grow over the forecast, hampering the growth of toilet care products. While smart toilet and bidet options are still more expensive than traditional toilets, they continue gaining traction, primarily among consumers prioritising sustainability and convenience.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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