Given the continuing challenges facing the local economy, toilet care is expected to see a decline in sales in volume terms well into 2024, after which growth will turn positive but rise slowly. Hygiene will continue to be an important factor in guiding consumers’ purchasing decisions, thanks partly to lingering pandemic impact.
In recent years, one trend that has been developing in Italy is the growing popularity of toilet cisterns that are embedded inside walls. Local consumers are becoming increasingly drawn to such designs as it allows them to save space in their bathrooms.
As the e-commerce distribution channel is set to continue rising for toilet care over the forecast period, driven partly by the fact that toilet care products tend to be repeat purchases, rim blocks and rim liquids will benefit, with each segment seeing its decline slow down persistently throughout the forecast period. Products within rim blocks and rim liquids are presented in small and light packages that are easily shipped and are purchased regularly by consumers who use them.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!