The existing dynamics will continue over the forecast period. Toilet/liquid foams will continue to account for most volume sales and will also register the highest volume growth.
Lidl is poised to emerge as a serious competitor over the forecast period. The first Lidl store opened in 2022 and already its private label toilet care brand W5 has gained a foothold.
Greater innovation for toilet care could emerge in the form of environmentally-friendly products, with more biodegradable components and recyclable packaging becoming a feature. Currently, greener toilet care accounts for minimal value sales.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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