Toilet care is one of the most demanded products in home care, so sales of toilet care products will remain in demand over the forecast period. While retail value sales will remain solid over the forecast period, as prices stabilise, value will not record the strong growth seen in 2023.
Major competition is set to be seen in rim blocks, being the product area expected to drive the highest retail volume growth. In addition, rim blocks have stronger potential for innovation and, consequently, for a better profit margin.
The factors attributing to the growth of eco-friendly toilet care include increasing consumers' interest in adopting a green lifestyle. Many wish to reduce the use of toxic chemicals and the bad odour some chemicals have, with many brands focusing on strong research and development into eco-friendly options.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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