Frugal consumer lifestyles will continue to hinder growth in toilet care over the forecast period, as consumers are expected to remain budget-sensitive due to the cost-of-living crisis. This means price promotions will be an important deciding factor for consumers and, at the same time, some people will switch away from specialised products in favour of cheaper and more versatile alternatives, for example using bleach instead of a dedicated toilet cleaner.
Toilet care is a category with private label noted, including Lidl (Lidl Hellas & Co EE), AB (Alfa-Beta Vassilopoulos SA), and others. Indeed, due to this availability (which is variable per category across home care), private label options have scope to develop further in toilet care.
Whilst in-cistern devices is expected to see positive growth over the forecast period, this subcategory is developing from a relatively low base, thus the expected performance does not necessarily mean in-cistern devices will attract the most attention. Rather, it is expected that manufacturers will continue to focus on rim blocks as ITBs becomes a mature category overall, with growth primarily deriving from the offer of multi-packs – seen as a strong trend due to offering value for money to budget-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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