Toilet care is forecast to enjoy continued volume sales growth at a robust pace throughout the forecast period in Kazakhstan. Category products will be more popular in larger cities, as consumers living in rural areas generally have lower incomes and tend to opt for less expensive alternatives.
Price is one of the decisive factors impacting purchasing decisions when Kazakh consumers select home care products – particularly so with lower- to mid-income consumers and those living in rural areas. With prices rising overall, due to global inflationary pressures, there are opportunities for local players to offer products they can sell at slightly lower prices than those of global brands.
ITBs will see recovery in terms of volume sales during the forecast period once manufacturers adjust their production cycles and address supply chain issues, and the country's economic environment improves.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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