The robust value sales growth witnessed in 2022 and 2023, driven by rampant inflation post-COVID-19, is expected to ease over the forecast period. The swift return of demand, coupled with disruptions in international and domestic supply chains, led to higher costs for both manufacturers and retailers, resulting in increased unit prices that fuelled value sales growth.
The persistently high inflation rates, although stabilising at 6.7% in March 2023, present challenges for consumers.
Henkel New Zealand's clearance from the Commerce Commission in 2023 to acquire the Earthwise brand and business positions the company as a significant player in home care. Importing and wholesaling a range of consumer goods, including popular brands such as Cold Power, Dynamo, Fab, Sard, and Bref, Henkel's acquisition of Earthwise is expected to bring about more aggressive competition, particularly with rival Ecostore.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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