Given the ongoing challenges facing the local economy, toilet care is expected to see only very moderate volume growth later in the forecast period. With continuing pressure on household incomes, consumers may shift from task-specific home care products to multifunctional alternatives, for example, substituting toilet care for bleach and/or surface care.
The trend towards more sustainable products has been comparatively slow to emerge within toilet care, but further development along these lines is expected during the forecast period. Innovation is expected to focus on minimising plastic wastage, with a focus on recycled and recyclable materials, as well as the development of more natural ingredient formulations.
Looking ahead, prolonged inflation will lead to a further shift in channel sales in favour of discounters and variety stores. Furthermore, brand loyalty will weaken and consumers will continue to trade down to lower-priced brands and private labels, as well as seeking out discounts.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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