While retail volume growth will continue to struggle across the early forecast period, price stabilisation and the rise in disposable incomes will lead to a recovery in volume growth from 2025. Unit price growth is expected to remain high in 2023, and as such, competition with private labels is forecasted to continue impacting leading players.
During the forecast period, Serbian consumers will become more interested in ecological sustainability, and this will play a more important role in determining consumer choice in toilet care. The popularity of eco-friendly and more sustainable home care products has been rising for several years as Serbia’s educated and sophisticated urban professionals are increasingly concerned about the environmental impact of consumer choices.
The forecast period is expected to see less demand for toilet liquids/foam, with an increasing consumer interest in in-cistern devices; a product in line with the busy lifestyles of Serbia’s urban professionals. As the pace of life in Serbia continues to accelerate, consumers will pay more attention to products that enable them to maintain a clean and hygienic toilet without the need to spend time scrubbing and disinfecting toilets by hand.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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