Toilet care is a relatively mature category in France and therefore as consumers return to their old pre-pandemic lifestyles, and once the economy stabilises, it is expected that sales will fall into a steady pattern of growth. The key category of toilet liquids/foam leaves little room for innovation with consumers mainly concerned about a product's efficiency in this category over anything else.
Toilet care tablets/powders is seen to be a more sustainable solution to toilet care due to the lack of water concentration in these products. Moreover, there is seen to be potential in the development of bleach toilet care.
Sustainability is a growing trend in home care and one which is likely to have a growing influence on sales of toilet care. Consumers are increasingly looking for products which are effective but which are also kinder to the environment.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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