Demand for toilet care is predicted to decline further over the forecast period. The rates of decline will vary by category, as some products, such as rim blocks, continue to be popular as a convenient and easy option for consumers to use and fulfil their toilet cleaning needs.
As with most categories in home care, the way that consumers purchase toilet care products is predicted to change over the forecast period. Technology advancements are resulting in more online shopping, as retailers are launching app-based systems for consumers to do their online shopping.
The average unit price of toilet care is likely to remain stable over the forecast period, despite the impact of high inflation and low volume sales growth over the forecast period. This is due to the fact that, as demand is predicted to decline over the coming years, brands and retailers will be reluctant to make major adjustments to the retail price if they want to support volumes.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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