With the economic outlook for 2024 still fraught with difficulty, the demand for toilet care products will remain constrained at the start of the forecast period. Although the COVID-19 pandemic left consumers with more positive cleaning rituals, toilet care products are still not considered a priority and are often relegated to the bottom of the household shopping list.
Private label made a dramatic impact on the toilet care category in 2023, after having only a marginal presence for much of the review period. Leading brands with a long tradition in the market, such as Pato and Tergo, have lost share to D1's Brilla King, which has quickly gained a significant foothold in in-cistern devices.
Discounters are expected to take a significant share from supermarkets and hypermarkets in toilet care, as the forecast period progresses. The promise of lower prices and rapid outlet expansion across the country, will continue to transform the distribution of toilet care, with discounters bringing more private label products to consumers.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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