Toilet care has experienced relatively high consumption rates in the country due to their daily usage in maintaining hygiene and cleanliness in a key area of the home. This pattern is expected to persist and grow in the forecast period.
One of the factors set to further contribute to the growth of toilet care's market size in the forecast period is the increasing population trend in the country, alongside the ongoing rural-urban migration trend. Population growth is fostering increased urbanisation.
Despite the negative effects of the COVID-19 pandemic on the economy and individual incomes, there has been a general improvement in consumers’ livelihoods and standards of living. This has been most visible with regard to higher disposable incomes among the middle-class consumer base.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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