Many locals will continue to choose generic and private label wound care products in the upcoming period. Some will also switch to counterfeit goods and generics in search of cheaper prices due to cost of living pressures.
Private label holds the largest value share of sales in gauze, tape and other wound care, competing closely with generics due to their low prices. Given the strong appeal of private label in this category, retailers are expected to continue developing their private label lines.
Sales are rebounding at a healthy rate in sticking plasters/adhesive bandages, while gauze, tape and other wound care will continue to record lower growth, as these products generally have a lower advertising budget. As seen with gauze, tape and other wound care, first aid kits are also likely to record lower growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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