The increasing popularity of sports in India is poised to significantly impact wound care. As more individuals, especially the younger population, actively participate in sports and physical activities, the likelihood of sports-related injuries, such as sprains, strains, and minor wounds, also rises.
The online presence of established brands and the introduction of private label products by e-pharmacies are driving the growth of e-commerce sales in wound care in India, and this is expected to continue, although from a low base. As trusted brands extend their reach through digital platforms, consumers are gaining access to a broader array of wound care solutions, fostering increased consumer confidence and choice.
Low margins pose a significant challenge for brands in wound care in India. Maintaining profitability is difficult, with such products having low unit prices, and the competition being intense.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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