Wound care is a mature and relatively stagnant category with few product launches in Sweden. Given its maturity, the lack of innovation will limit the growth potential of wound care over the forecast period.
Swedes are keen travellers and enjoy outdoor activities and sports that raise the likelihood of minor injuries. Wound care sales will be supported by these lifestyle choices in the upcoming period.
As some wound care products such as sticking plasters are relatively generic, they are also relatively easy to manufacture as private label. With major retailers continuing to focus on developing their private label range it is likely that the number of private label wound care products will increase over the forecast period.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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