The Federal Government announced developments regarding the promised Chronic Wound Consumables Scheme in 2024, with Wounds Australia to receive AUD2 million to deliver a national education and awareness campaign on chronic wound prevention and treatment. The health department estimates that approximately 450,000 Australians currently live with a chronic wound.
Supermarkets remains the leading distribution channel for wound care in Australia, with pharmacies following close behind. This contrasts with most other OTC categories, with the clear consumer preference for pharmacies.
Wound care is predicted to grow at steady rate in retail value terms over the forecast period, with minor growth in volume terms anticipated due to a consistent level of consumer demand. With the exception of any movement in distribution, as patients with chronic wounds, who previously purchased their bandages, adhesives and dressings from retail channels, shift to institutional channels (as GPs will be able to order subsidised wound care products for patients’ home delivery as part of the Chronic Wound Consumables Scheme from 2025), there are no major developments expected to emerge in the category.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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