Wound care is expected to develop positively in volume and value terms throughout the forecast period. Growth in Costa Rica’s population and the total number of households in the country will continue to boost sales, as these types of products are considered basic essentials and most people keep supplies at home to ensure they are adequately prepared to deal with cuts, burns, blisters etc.
As maturity and increasing competition constrain volume growth prospects, the forecast period should see some players in wound care attempt to better differentiate their brands and win over consumers by developing more sophisticated products with added-value features. For example, with chronic wounds becoming more common due to population ageing and the rising incidence of obesity and diabetes among Costa Ricans, companies are expected to introduce bandages and dressings that are easier to change and contain ingredients that can actively prevent infection and promote faster healing.
Pharmacies is expected to remain the dominant distribution channel for wound care in value terms over the forecast period. Many Costa Ricans traditionally favour such outlets in this category, as they tend to carry the widest assortments and pharmacists can provide expert advice on which products are best suited to their specific needs.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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