As the category remains stagnant, one of the key areas for potential growth is first aid kits. While the latter’s growth rates have notably slowed following a surge in demand over 2022-2023 due to greater mobility outside of the home, there is still potential for demand over the forecast period as consumers start to replace first aid kits that have expired or run out of essential items.
Over the forecast period, wound care’s growth is expected to be limited as local consumers focus on keeping minor injuries clean but open to the air, rather than habitually covered. Many are opting to minimise their use of plasters and other wound care products for both environmental and budgetary reasons in preference of open air healing for more minor injuries that would potentially warrant the use of these products.
While there are many factors indicating stagnating growth for wound care over the forecast period, 2024’s “summer of sport” may encourage consumers in the UK to take up new activities. In 2024, UK athletes have participated in Wimbledon, the UEFA European Football Championship and the Olympic Games in Paris.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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