Wound care is projected to record steady retail volume sales over the forecast period, although the rate of growth will decelerate as the years progress. Household penetration of wound care products is already very high in Portugal and there is little scope for any significant innovation given the staple nature of this product and the strong presence of private label.
Private label will remain a major part of wound care, with consumer price sensitivity only bolstering its appeal in the short term. Promotional offers on first aid kits and sticking plasters will attract consumers whilst economic uncertainty prevails.
Retail grocery channels are set to remain the primary channel for buying wound care products in the forecast period. Modern retailers offer convenience and a wide range of private label products to choose from at attractive prices.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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