Wound care in Austria is set to record low year-on-year growth over the forecast period with no major changes in purchasing patterns or behaviours. The category is relatively mature leaving limited room for growth while the country’s declining birth rate will also reduce the number of young children in the market, who are a key target audience for wound care, but especially sticking plasters/adhesive bandages.
First aid kits is expected to recover slightly over the forecast period as drivers will still need to replace their existing first aid kits every four years. Nevertheless, with the growing popularity of ride sharing and fewer cars on the road in total, the growth potential for first aid kits remains limited.
Innovation and new products that allow faster, easier application and removal, faster healing, reduced risk of infection, better protection and a desired look (fun for children, almost “invisible” for adults) are predicted to remain among the main growth drivers of sales. This is expected to mainly support established brands, although private label lines are also well placed to see higher demand by widening selections and offering good price-quality ratios.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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