Wound care in the US is expected to return to low growth in both retail volume and current value terms in the forecast period. However, in order to increase their sales, manufacturers of wound care products will need to invest more in targeted research, and introduce a broader selection of advanced and innovative products that can effectively meet the evolving needs of consumers.
Sticking plasters/adhesive bandages is expected to maintain its position as the top-selling wound care category in the US in both retail volume and current value terms in the coming years. These products are not only affordable and convenient, but also sufficient for treating most minor cuts and scrapes, making them a staple in households across the US.
Wound care is expected to experience only a modest CAGR in retail volume terms in the US over the forecast period. This is mainly due to the mature nature of the category.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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